The Mobile Shop
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Last chance for back-to-school deals!
Don't miss exclusive PC Optimum™ member offers on new phones & smart plans.*
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Samsung Galaxy S26 FE in a light mint green finish, is shown at an angle, highlighting its triple rear camera, with a smiling woman displayed on screen. Text reads 'get up to 1,380,000 pts on Galaxy S26 FE with trade in.' 'Book an appointment.
Samsung Galaxy S26 FE in a light mint green finish, is shown at an angle, highlighting its triple rear camera, with a smiling woman displayed on screen. Text reads 'get up to 1,380,000 pts on Galaxy S26 FE with trade in.' 'Book an appointment.
Samsung Galaxy S26 FE in a light mint green finish, is shown at an angle, highlighting its triple rear camera, with a smiling woman displayed on screen. Text reads 'get up to 1,380,000 pts on Galaxy S26 FE with trade in.' 'Book an appointment.
A member price that can't be beat
Members save $600 over 24 months on iPhone Air at The Mobile Shop.*
Book appointment
A member price that can't be beat
Members save $600 over 24 months on iPhone Air at The Mobile Shop.*
Book appointment
Book and attend an appointment to earn 10,000 PC Optimum points.
Book and attend an appointment to earn 10,000 PC Optimum points.
Book and attend an appointment to earn 10,000 PC Optimum points.

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Where PC Optimum MembersTM shop mobile

Expert advice

Get expert advice from our Mobilists® to find the right phone and plan—all in your local grocery store.

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Earn and redeem

Earn PC Optimum™ points on the things you buy and use them to save on the things you love—like your next phone.

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Exclusive perks

Enjoy exclusive offers, rewards, and savings, only available for PC Optimum™ members.

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Contact us

Live chat with a Mobilist®

Our live Mobilist® team is available to answer your questions from 10am – 9pm EST, 7 days a week.

Three Mobilists laughing
Three Mobilists laughing
Three Mobilists laughing

Find The Mobile Shop nearest you

Come visit us in store to easily compare phones and plans to find the best one for you.

Two Mobilists looking at monitor
Two Mobilists looking at monitor
Two Mobilists looking at monitor
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Legal Details

*Device handing fees may apply, Taxes extra. Subject to credit approval. A down payment may be required based on our evaluation of your credit. PC Optimum™ points earned vary by device and plan. Product availability may vary by store. Subject to change. Conditions apply. Visit themobileshop.ca for full details.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9